Finding the Perfect Video Production Company

May 15, 2017

There are so many video production companies out there? How are you going to choose one among many companies? Here are some of the best practices that you can use when deciding which video production company to hire.

First, is to ask for a demo reel. Everyone who produces video content or digital video content of some kind has portfolios and demo reels that are usually on their home page.  Have a look at that demo reel but keep in mind that when people make a demo reel, they’re pulling out short little clips out of all the things that they’ve worked on. What you want to do is go beyond just looking at the demo reel. Miami video production companies tend to have beautiful footage and have an eye for aesthetic angles. So it is best to make sure that they truly know what they are doing.

You want to look at other videos that they’ve done on their website. Can they tell a story? Do they understand a call to action? Do they shoot beautifully? Whatever your criteria are, have a look at the other videos that they’ve done and if there aren’t a lot of other videos besides the demo on the website, that’s probably a red flag for you.


Ask what type of video equipment they use. Do they use drones to get aerial footage? If so, what type of drone do they have in stock? Ask what sort of video cameras they have and the type of lighting they can offer. Another important factor is to ask for the quality of their microphones if you’re planning on doing some talking during the video as well.

Get at least three quotes. This seems like an old fashion tip but it is really important and it’s very helpful. In video production, you’re comparing people and process and pricing. You need at least three companies to give yourself a really good idea of the marketplace.


Try to speak to the actual person who will be leading you through the production process. Depending on the size of the company it could be either a producer or the director or perhaps a jack-of-all-trades sort of videographer type. Whoever’s actually going to be working with you on your video project, he is the person you want to talk to.  If things feel a little weird, you’re not really that keen on them, that’s not going to improve throughout the video process. Video production is a relationship so if things aren’t that great right off the hop, they’re not going to get much better.

Ask the video companies if they have video marketing experience not just video production experience. There’s a lot of people around who can make really great videos but what happens to that video after it’s done is really important. The video is going to be living after it’s finished. Keep in mind that you want a video marketer not just a video production company.

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